Markup Calculator
Selling price from cost plus markup, and the markup and margin of any price.
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- Selling price
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- Profit
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- Margin
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- Markup
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Markup formulas
- Price = cost × (1 + markup ÷ 100)
- Markup = (price − cost) ÷ cost × 100
- Margin from markup = markup ÷ (100 + markup) × 100
Prefer to think in margin? Use the profit margin calculator.
Frequently Asked Questions
How do I calculate markup?
Markup = (price − cost) ÷ cost × 100. A product that costs 60 and sells for 90 has a 50% markup.
How do I find the selling price from a markup?
Price = cost × (1 + markup ÷ 100). Cost 60 with a 50% markup: 60 × 1.5 = 90.
Is a 50% markup a 50% margin?
No. A 50% markup gives a 33.3% margin, because margin divides the same profit by the higher price. To earn a 50% margin you need a 100% markup.
What markup should I use?
It depends on the trade: many retailers use 50% to 100% (often called keystone pricing at 100%), restaurants mark up food more, and electronics often less. Cover all your costs first, then compare with competitors.